Targeting by specialty, therapeutic area, and content topic
Campaigns run on a cost-per-click model. You set a total budget with daily or weekly pacing limits, and you are only charged for the traffic TrendMD delivers. Targeting options include:
- Therapeutic area — reach clinicians reading content in oncology, cardiology, neurology, immunology, and other disease areas relevant to your product.
- HCP specialty — focus spend on specific physician specialties, from primary care to sub-specialists, based on the journals and articles they read.
- Content topic — target by the subject matter of the articles where your recommendations appear, ensuring contextual relevance at the point of clinical interest.
TrendMD’s algorithm uses article-level engagement metrics to determine which content is promoted and where, ensuring that recommendations reach the readers most likely to engage.
How publishers use TrendMD campaigns for targeted promotion →Built for the teams that need to reach HCPs
Agencies
Deploy media budgets across a premium scholarly network with transparent CPC pricing and campaign-level reporting. TrendMD provides the reach and targeting controls agencies need to deliver measurable results for pharma clients.
Brand teams
Promote branded and unbranded content in the context where HCPs are already engaged with clinical and scientific literature. Recommendations appear alongside relevant scholarly articles, delivering contextual relevance that traditional display channels cannot match.
Medical affairs
Disseminate peer-reviewed research, clinical data, and medical education materials to the right specialists through the scholarly channels they trust. TrendMD’s recommendation engine surfaces content to clinicians and researchers at the point of scientific inquiry.
PracticeUpdate: 7.9% HCP conversion rate
In a case study with PracticeUpdate, an Elsevier clinical decision-support platform, TrendMD achieved a 7.9% conversion rate among healthcare professionals by promoting over 42,000 articles across the network, exceeding the platform’s registration targets.
Read the PracticeUpdate case study →Content promotion at scale
Sponsored articles are promoted as recommendations across the TrendMD network for as long as your campaign is active, providing broad reach for campaigns of any size. Because recommendations appear alongside scholarly content that clinicians and researchers are actively reading, TrendMD delivers an engaged audience at the point of clinical and scientific interest.
TrendMD engagement vs. social media referrals →Learn more
See publisher outcomes in our case studies, explore the full publisher network, or review the research behind TrendMD’s recommendation engine.